Victoria focuses her work as a brand and business strategist on sustainability and social innovation. She has provided early stage strategy and rollout for clients in renewable energy, educational reform, health care, environmental conservation, regenerative agriculture, and circular economics. Her study of Biomimicry gives her a unique lens through which to envision galvanizing, life-affirming strategies for her clients and their constituents. She received her B.A. from Colgate University, and her M.S. in Biomimicry from the School of Leadership in Sustainability at ASU. Prior to this chapter in her career, she co-founded, built and sold Kindred Keziah Inc., a brand strategy consultancy that continues to lead in its industry as Egg Strategy. She lives in Boulder CO, where she hopes to soon become a backyard Bee Guardian.